|
A Qualitative Study of the Land of I programming concept was conducted by an Independent Research Agency, M.A. Riffon Associates. In-depth focus group testing included six test groups-- girls and boys ages four, five, and six, and their parents.
Testing determined that the age appeal of the Land of I spanned children ages one through eight. The pilot characters were tested for overall appeal to children and parents. Chad the Caterpillar rated as the top favorite in popularity for children.
Children and parents were attracted to and loved all the Land of I characters tested. The characters proved to be real enough to attract children and adults and offer substance.
Summary Of Focus Group Study
- The age appeal of the Land of I spans children ages one through eight.
- All of the characters elicited very positive reactions as TV Personalities.
- Chad the Caterpillar and Freddy the Elephant were the two strongest characters.
- Use of Angel characters was acceptable and viewed as symbolic of protection.
- The Land of I was found to be a physically beautiful and emotionally healthy place and a source of learning.
- Young children can understand stories addressing ethical issues.
- The robot, Cyclic, with an environmental orientation would fit into the concept well.
- Music was an important entertainment component to children and musically-oriented characters would be welcomed.
- Parents responded quite enthusiastically to the concept of the Land of I and seemed to feel that its value/issue orientation made it unique among children's television programming.
- Parents appreciated that the program dealt with issues that are not always easy for them to address. They strongly felt that gaps existed in children's programming and the Land of I addresses the void in ethical issues dealt with in a non-violent way.
- The children thought the original pilot video special for many reasons; the characters, the humor, the physical situations, the values.
- Parents were excited about the entire concept, viewing it as unlike any other children’s program.
|
|
